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Terms of Service

Version
2026-09-10
Effective from
Last updated

These Terms of Service (the "Terms") govern your use of Collabify — the website collabify.se, the Collabify app and the services provided through them (the "Service"). The Service is provided by JLRS AB, Swedish organisation number 559484-0323, c/o Mailboxes ETC, Riddargatan 3, 114 11 Stockholm ("Collabify", "we", "us"), which is also your counterparty under these Terms.

By creating an account or using the Service you agree to these Terms and to our Privacy Policy. How we use cookies is described in the Cookie Policy.

Every campaign you accept additionally forms its own campaign contract on the terms shown to you when you accept it, and prize-pool campaigns are governed by the contest rules. Where they conflict, for that individual campaign the campaign contract prevails, then the contest rules, then these Terms.

1. What Collabify is

Collabify is a marketplace that connects businesses ("Businesses") that want to market products or services with content creators ("Creators") who make short-form video. Businesses publish campaign briefs, invite or recruit Creators, review the videos Creators submit and pay for the collaboration. Creators apply to or accept campaigns, produce the video, submit it for review and, once approved, publish it to their own TikTok account through the Collabify app.

Collabify provides the platform, the contracts, the publishing tools, the results reporting and the handling of payments and payouts. Collabify is not a party to the marketing collaboration itself except where these Terms or a campaign contract expressly say so: the Business is the advertiser and the Creator is the publisher of the content.

The Creator side of the Service is used in the Collabify app for iOS and Android. The Business side is used on the web and in the app. The Service currently addresses the Swedish market and all compensation is handled in Swedish kronor.

2. Accounts and eligibility

  • You must give accurate, current and complete information when you register, keep it up to date, and you are responsible for everything done through your account. Keep your login credentials confidential and tell us at once if you suspect unauthorised use.
  • Businesses must be legal entities or sole traders, and the person registering must be authorised to bind the Business. We may verify the Business against official registers and with BankID, and may withhold functionality until the verification is complete.
  • Creators must meet the age requirements in the section below and connect their own TikTok account in order to take part in TikTok campaigns.
  • We may refuse, pause or suspend accounts that breach these Terms, that we cannot verify, or that present a risk to other users, to Collabify or to a platform partner.

3. Age, minors and guardian consent

A person under 18 cannot bind themselves to a commercial contract under Swedish law (Chapter 9, Section 1 of the Swedish Children and Parents Code, föräldrabalken). The Service is therefore built so that a minor Creator can only take part with their guardian's consent, and so that the consent is tied to the contract it covers.

  • The minimum age is 13. Below that age nobody can take part as a Creator, with or without consent.
  • If you are 13–17 your legal guardian's consent is required. The consent is given and signed by the guardian with BankID, and the guardian is the contracting party for the campaign contracts entered into under that consent.
  • Consent can be given per campaign or as a standing mandate with express limits: a maximum campaign value, whether campaigns that ship a physical product to the child are covered, and which categories the guardian has excluded. The Service does not accept a mandate with no stated limits.
  • A consent runs for at most twelve months and never past the Creator's 18th birthday. After that it must be renewed.
  • When a campaign is accepted under a standing mandate the guardian is notified and may withdraw the child from it at no cost within 48 hours of that notice.
  • Revoking a consent takes effect going forward. A campaign already accepted and paid for by the Business is not affected by a later revocation — what has started is completed, and the consent then ends.
  • For Creators under 16 the compensation belongs to the child but is administered by the guardian (Chapter 9, Section 1 and Chapter 13 of föräldrabalken), so the payout destination must be guardian-controlled. From the age of 16 the Creator themselves disposes of what they have earned by their own work (Chapter 9, Section 2a).
  • Age-restricted campaigns are never offered to minors — alcohol, tobacco and nicotine, gambling, weapons, adult products, credit and loans, weight loss and cosmetic procedures. A guardian may narrow that list further but never widen it, and cannot consent to a child taking part in such a campaign.
  • A business account cannot be held by a minor.

We may ask for a date of birth and verify age through BankID or our payout partner, and may pause participation and payouts until the verification and — where one is needed — the guardian's signature are in place.

4. Business obligations

  • Describe your campaign truthfully: the product or service, the deliverables, the required disclosures and hashtags, the publishing window and the compensation.
  • Comply with the Swedish Marketing Act (marknadsföringslagen) and all other applicable advertising, consumer and sector rules, including the rules for marketing to minors and for age-restricted products. You are responsible for the lawfulness of what you ask Creators to say, and for it not being misleading.
  • Review submitted content within the time shown in the campaign and give clear, actionable feedback when you decline. Once you approve a video and the Creator has approved the publication, you may not change the video, caption, publishing window or campaign requirements without the Creator's renewed approval.
  • Pay the platform fee, the prize pool, the commission and any add-ons as shown before you pay, and fulfil your own obligations in the campaign — for example sending product samples on time.
  • Use Creators' personal data and content only for the collaboration and the usage rights granted to you, never for unrelated marketing, resale or profiling.
  • Do not contact Creators you met through Collabify in order to run the same collaboration outside the Service and thereby avoid the Service's fees.

5. Creator obligations

  • Give accurate information about yourself and your audience. Do not buy followers, views or engagement, and do not use bots or engagement pods. Fake or manipulated metrics disqualify you from campaigns and payouts.
  • Produce original content that follows the campaign brief and that you have the right to publish, including any music, footage, images and people appearing in it. If you use TikTok's commercial music library or other licensed material, you are responsible for the licence covering commercial use.
  • Always disclose the paid partnership as the law and the platform require. Collabify adds the disclosure and marks every published video as commercial content on TikTok; you may not remove or hide it.
  • Meet the deadlines and publishing window of campaigns you accept. If you cannot deliver, tell the Business through the app as early as possible.
  • Keep an accepted campaign video publicly live on your TikTok account for the period stated in the campaign contract — by default two months from publication — and do not change its visibility during that period.
  • Do not publish anything defamatory, misleading, unlawful, hateful or otherwise in breach of TikTok's Community Guidelines or these Terms.

6. Campaign contracts and offers

A campaign contract is formed when a Creator accepts a Business's offer or is accepted into a campaign, on the terms shown at that moment. Where required it is signed electronically with BankID — by the Creator, or by the guardian where the Creator is a minor. Collabify stores the signed contract as evidence for both parties and makes it available in the Service.

The Business also signs a contract with BankID before it can pay for a campaign. No campaign is activated and no slots are confirmed before the Business's payment has gone through: depending on how the campaign was created, payment happens either when the Business publishes the campaign or once the Business has selected its roster of Creators. Creators should not start production before the slot is confirmed in the app.

Either party may cancel a campaign contract on the grounds and with the consequences stated in that contract. Collabify may cancel or pause a campaign that breaches these Terms or applicable law. If a paid campaign is cancelled before it starts, what the Business paid is refunded or credited in accordance with the campaign contract.

7. The prize pool — how contest campaigns work

Some campaigns pay a fixed fee. Others use a prize pool ("Prispotten"): the Creator receives no fixed payment for taking part, but a share of a common pool. The full contest rules are published at prize-pool rules, which is the governing text for the contest itself. The sponsor is Collabify, that is, the legal entity named in the Contact section below.

How the pool is funded. The Business pays the whole amount up front, in a single payment: a platform fee per confirmed Creator slot, which is Collabify's compensation, plus the prize pool, which is held by Collabify for the Creators and paid out at settlement. No slot is confirmed before that payment has gone through.

How the pool is split. The pool that is distributed is the amount actually charged for the campaign, never a higher figure shown in an earlier draft. The split is proportional: each qualifying Creator receives the share of the pool that corresponds to their share of the campaign's total final views, measured on the videos published through the Service and on the platform's view statistics. It is not a contest where one winner takes the pool, and there is no guaranteed minimum. Shares are computed in whole kronor so that they add up to the pool exactly. If a campaign ends with no recorded views at all, the pool is split equally among the qualifying Creators.

Who qualifies. A Creator qualifies if they have a published campaign video when the campaign closes. A Creator who accepted a slot but published no video receives no share, and the platform fee for that slot is credited back to the Business. Slots that were never filled are credited back the same way. Credits are applied automatically against the Business's next campaign payment.

When it is finalised. During the campaign every distribution shown is provisional. When the campaign closes the views are finalised, after which a 72-hour review window runs for checks on manipulated metrics and for any disqualifications. The shares are then transferred to the Creator's available balance in the app and can be withdrawn under the section on fees, payments and payouts.

Disqualification and clawback. Purchased or manipulated views, videos taken down or made private during the measurement period, and content not published through the Service's publishing flow do not count and result in a zero share. A share already paid out may be reclaimed. A disqualification can only be decided before the distribution has been settled.

Disputes. During the review window Collabify may hold a distribution while an objection is investigated, and a distribution is always held for as long as the Business's payment is disputed. If you have an objection to a distribution you must contact us under the Support section before the review window closes. Once a distribution is settled it is final, except for the clawback described above. If we cannot resolve the matter by agreement, the section on governing law and disputes applies.

8. TikTok account connection and publishing on your behalf

Creators can connect their TikTok account to Collabify through TikTok's official Login Kit and Content Posting API. Connecting is optional, but it is required to take part in TikTok campaigns. Which data we access, why, and how you disconnect is described in the Privacy Policy.

8.1 Your authorisation to publish

Collabify only publishes to your TikTok account on your explicit instruction, one post at a time. For every campaign video you review, in the app, the account it will be posted to, the video, the final caption, who can see the video, the commercial-content disclosure, the comment, duet and stitch settings, the AI-content label and the exact publishing time, and you confirm by pressing "Publicera" (Publish). By confirming you instruct Collabify to publish exactly that post at that time, and you accept TikTok's Terms of Service, Community Guidelines, Branded Content Policy and Music Usage Confirmation for it.

You may withdraw the instruction in the app at any time before the post is published. Before publishing we re-check your TikTok account; if TikTok no longer permits what you approved, or if the video, caption or campaign has changed, nothing is published and you are asked to review again. Collabify will never change the content, add watermarks or branding, or alter the settings you approved.

8.2 Your responsibility for the content

The video is published on your account, under your name. You remain the publisher and are responsible for its content, for having the rights to everything in it, for the paid-partnership disclosure being kept in place, and for complying with TikTok's rules. Collabify is a tool acting on your instruction and is not responsible for the content of your videos or for how TikTok or its users treat them.

8.3 Results, TikTok availability and disconnection

  • You authorise Collabify to read the statistics of the videos you publish through the Service — views, likes, comments and shares — and to show them to you and to the Business running that campaign, for campaign results, prize-pool distribution and payouts. Those statistics are also the basis for your share of the pool.
  • TikTok may be unavailable, rate-limited, or may reject, restrict or remove content under its own rules, and may change its API. Collabify is not liable for TikTok's decisions or outages; where a scheduled post cannot be published for such a reason we notify you and the Business so the post can be rescheduled or the contract's consequences applied.
  • You can disconnect TikTok at any time in the app or from your TikTok settings. Disconnecting does not affect videos already published, but campaign obligations you have accepted continue to apply; if disconnecting prevents you from delivering, the campaign contract's rules on non-delivery apply, and views we cannot measure cannot form the basis of a share of the pool either.
  • Collabify's TikTok integration is subject to TikTok's developer terms. If TikTok suspends or restricts our integration, we may pause TikTok publishing until it is restored.

9. Content and intellectual property

  • Creators keep the copyright in the videos they make. By submitting a video to a campaign the Creator grants the Business the licence set out in the campaign contract — by default the right to have the video published on the Creator's account for the campaign period and to share and repost it with attribution — plus any additional usage rights the Business purchases and to which the Creator has consented in advance.
  • Businesses keep the rights in their brands, products and campaign material and grant Creators the right to use them in the campaign content as the brief describes.
  • Both parties grant Collabify a non-exclusive, worldwide, royalty-free licence to host, store, process, display and transmit their content as needed to operate the Service — including sending an approved video to TikTok on the Creator's instruction, generating previews and results, and AI-assisted review of submissions against the campaign brief. That AI-assisted review is advisory; it makes no decision about approval, compensation or suspension. We do not use your content for our own marketing without your separate consent.
  • The Service, its software, design and trademarks belong to Collabify or its licensors. You may not copy, scrape, reverse-engineer or create derivative works from the Service, and you may not use the TikTok or Collabify names and logos beyond what the Service itself displays.

Per-video add-ons. While a video is publicly live, and before the original live obligation has expired, a Business may buy two add-ons for that specific video: an extension of the live term and a usage buyout giving the Business wider rights to use the video. The Creator gives advance consent to both in the BankID-signed campaign contract, sees exactly what that consent covers before signing, and is paid for each add-on the Business exercises. Ownership of the content does not transfer — what is granted is the express, limited usage right the purchase covers.

10. Fees, payments and payouts

All amounts are stated and handled in Swedish kronor. The amounts shown to you before you pay are the amounts charged; Collabify derives them on the server from the campaign's own data, never from anything the client submits.

PaymentWho paysWhat it coversHow it is handled
Platform feeThe BusinessEach confirmed Creator slot in a campaignPaid in the Stripe checkout when the campaign is activated. Collabify's compensation.
Prize poolThe BusinessThe compensation to the Creators in the campaignPaid in the same checkout, held by Collabify and distributed at settlement.
Commission on attributed salesThe BusinessSales in the Business's store attributed to a Creator's discount codeInvoiced afterwards by Collabify, approved by the Business and paid through Stripe.
PayoutCollabifyThe Creator's available balancePaid out through Stripe Connect once a BankID-signed contract is in place. See the Creator payouts section for when a payout partner is used instead.
Overview of the money flows in the Service.

10.1 Business payments

  • Before a Business can pay for a campaign it must have signed its contract with BankID. Payment is taken through Stripe, and the campaign is activated only once the payment has gone through.
  • Credits the Business has received for slots that were never filled, or where the Creator published no video, are applied automatically against the next campaign payment, oldest credit first.
  • Invoices for Business payments are issued by Collabify.

10.2 Commission on attributed sales

Where a campaign carries the commission add-on, Collabify calculates after the campaign the commission on the sales in the Business's connected store that were attributed to each Creator's discount code, at the commission rate stated on the campaign. Cancelled and refunded orders do not count at all, a partial refund reduces the basis by the refunded amount, and an order flagged for suspicious attribution does not count until it has been reviewed.

The basis is presented to the Business as a commission invoice. The Business reviews and approves the invoice and then pays it through Stripe. Of the commission invoiced, 70 per cent goes to the Creator and 30 per cent to Collabify on prize-pool campaigns. On older campaigns still running under the previous pricing model the whole commission goes to the Creator. The split is made in whole kronor so that the parts add up to the invoiced amount exactly.

10.3 Creator payouts

  • Compensation from a settled campaign — the share of the prize pool and the Creator's part of the commission — is added to the Creator's available balance in the app. The Creator requests the payout themselves.
  • A payout requires a valid, BankID-signed contract. If there is none, or it has expired, the payout cannot be made until the contract is signed.
  • The payout is made through Stripe Connect. Where we have activated our payout partner Gigapay, the payout may go that route instead. Which route applies to you is shown in the app before you request a payout, and both require identity details and the tax details the law requires of them.
  • Where a payout goes through Gigapay, Gigapay acts as the formal employer for the assignment and therefore withholds preliminary tax and pays employer's social security contributions before the net amount is paid out. Where it goes through Stripe Connect the amount is paid gross and you are responsible for the tax yourself, as set out in the VAT and tax section. Creators with a registered business are always paid on their own tax responsibility.
  • If the Creator is under 16 the payout destination must be guardian-controlled, per the section on minors.

10.4 VAT, tax and clawbacks

  • Value added tax is handled under the Swedish VAT Act. Any VAT is itemised on the invoice Collabify issues, and the total shown before you pay is the amount charged — no VAT is added on top of that amount afterwards.
  • Compensation from a prize pool is a gross amount. The Creator is responsible for reporting and paying tax on their compensation, except where Collabify or a payout partner is required by law to withhold tax or file a statement of earnings — which is what happens where the payout goes through Gigapay as described above. Where no such withholding applies, the whole amount is paid gross.
  • Amounts already paid are refunded only where the campaign contract, the contest rules or mandatory law provides for it.
  • Collabify may withhold, reduce or reclaim a payout where we reasonably suspect fraud, manipulated metrics or a breach of these Terms, and will tell you why.

11. Shopify, WooCommerce and other store connections

If you, as a Business, connect a Shopify store or a WooCommerce store to Collabify, the following applies in addition to the rest of these Terms.

  • You grant Collabify the permissions shown on the installation screen — reading your product catalogue, reading your orders, creating discount codes and creating draft orders — needed to sync your catalogue, mint per-Creator discount codes, attribute sales to the right Creator and send product samples. We request no permission to change your products or your existing orders.
  • For physical-product campaigns on a Shopify store you agree that Collabify automatically creates a 100 per cent discounted order in your store when a Creator accepts an assignment promoting a product from your catalogue, and that you are responsible for fulfilling that order — picking and shipping the sample — the same as any other order in your store. For a WooCommerce store Collabify creates no orders; there you are responsible for getting the sample to the Creator in the way the campaign states.
  • You keep the promoted products in stock for the duration of a campaign that references them.
  • Collabify's commission is invoiced by Collabify directly, outside Shopify. The Collabify app is free to install and no payments are processed through Shopify Billing.
  • You may disconnect the store at any time. Disconnecting does not affect orders already created, discount codes already issued or commission already invoiced, and you remain responsible for ongoing campaign obligations.

Once the order has been created in your store you process the personal data it contains — including the Creator's shipping address — as an independent controller. See the Privacy Policy for how that responsibility is divided.

12. Acceptable use

You may not:

  • break the law, infringe others' rights or use the Service for fraud or deception;
  • manipulate metrics, use fake accounts, or circumvent campaign rules, disclosures or the publishing flow;
  • contact or contract with users met through Collabify to avoid the Service's fees for the same collaboration;
  • harass, threaten or discriminate against other users, or publish hateful content in chat, profiles, bios or campaign material;
  • attempt to access other accounts or data, probe or overload the Service, or introduce malware;
  • scrape or bulk-extract data from the Service, or use it to build a competing database.

Free text in the Service — chat messages, bios, captions and campaign briefs — is automatically screened against a list of prohibited expressions. Content that is caught is rejected with an explanation.

13. Support, reporting and response time

You can reach us at support@collabify.se. We give a first response within 24 hours to support requests and to reports about content or conduct.

  • You can report content and users directly in the app — messages, submitted videos, creator profiles, brand pages and campaigns. The report enters a queue a human works through, and cases left waiting are escalated.
  • You can block another user. A blocked counterparty cannot contact you, and you are not shown to each other in the Service.
  • You get a confirmation in the app when your report is received. After review we may remove or hide content, warn, block or suspend an account, cancel a campaign or withhold a payout.
  • If the matter concerns a prize pool you must contact us before the review window in the prize-pool section has closed.

14. Suspension and termination

You may close your account at any time in the app. Outstanding obligations — active campaigns, pending payments and payouts, and the records we must keep under accounting and tax law — survive closure. Which records are kept, and for how long, is set out in the Privacy Policy.

We may suspend or terminate accounts that breach these Terms, present a legal or security risk, or that we are required to terminate by law or by a platform partner, and will tell you the reason unless the law prevents it. On termination for cause, unpaid fees fall due and pending campaign contracts are handled according to their terms.

15. Disclaimers and liability

The Service is provided as it is. We do not guarantee that campaigns will find participants, that content will reach any audience, that TikTok or other platforms will be available, or that the Service will be error-free. Collabify does not vet the accuracy of what Businesses and Creators state about themselves beyond the verification steps described in these Terms.

To the extent permitted by law, Collabify is liable only for direct damage caused by our negligence, capped at the fees you have paid to Collabify in the twelve months before the event, and is not liable for lost profits, lost revenue, lost data or indirect losses. Nothing in these Terms limits liability that cannot be limited under Swedish or EU law, including liability towards consumers under mandatory consumer protection law.

You will indemnify Collabify against third-party claims arising from your content, your breach of these Terms or your breach of the law.

16. Changes to the Service and these Terms

We may change the Service and these Terms. Material changes are announced in the app or by email at least 30 days before they take effect, unless a shorter period is needed for legal or security reasons. If you do not accept a change you may close your account before it takes effect; continuing to use the Service afterwards means you accept the updated Terms.

Every version of these Terms carries a version number and a date, shown at the top of this page, and previous versions are archived. Campaign contracts already formed keep the terms that applied when they were formed.

17. Governing law and disputes

These Terms and the contractual relationship between you and JLRS AB are governed by Swedish law, excluding its conflict-of-law rules.

Disputes arising out of these Terms are settled by the Swedish general courts, with Stockholm District Court (Stockholms tingsrätt) as the court of first instance, unless mandatory law gives you the right to bring proceedings before another court. If you are a consumer you may instead turn to the Swedish National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN), and you may always bring proceedings before the court where you live where mandatory consumer protection law gives you that right.

Please contact us first at support@collabify.se — most issues are resolved that way, and we respond within 24 hours.

18. Contact and company details

How to reach us

Contracting entity
JLRS AB
Organisation number
559484-0323
Address
c/o Mailboxes ETC, Riddargatan 3, 114 11 Stockholm